visionary

Believing In Ourselves Productions (B.I.O. Productions), founded by Aaron Cooley, is a multi-dimensional lifestyle brand based in New England. Its mission is to create more opportunities and attention for local talent. Initially known for its Snapchat highlights featuring post-workout inspirational words of encouragement, B.I.O. today works with NBA players, retail stores, and amateur talent to create high mass productions.

In 2016, BIO Productions was founded by Aaron Cooley with a commitment to professionalism. The company specializes in short-form content featuring high school athletes captured on handheld camcorders and edited with iMovie and Final Cut Pro by Cooley. Through the development of social content, BIO Productions helped to raise the profile of inner-city talent in Boston, including Dasonte Bowen (class of '26, Iowa), Davonte Jamison (class of '24, St. Thomas Aquinas College), and Kurtis Henderson (class of '25, Hartford University).

Many college recruitments in the New England region are facilitated through Amature Athletic Union (AAU) live periods. This allows coaches to evaluate multiple players in one large facility. However, the outbreak of COVID-19 necessitated the cancellation of all live period sports and caused college recruitment to stagger. Broadcast companies such as BallerTV and Hudl could not capture any events, leaving athletes with local scrimmages as their only viable option for securing footage. Poor access to quality equipment meant that videos were often low-quality, and athletes were charged exorbitant fees for filming services. BIO Productions seeks to fill this gap by providing free mixtapes to student-athletes and high-quality footage. As a freelance media page, BIO is dedicated to recognizing the talents of athletes rather than marketing them. In exchange for a free mixtape, athletes must donate to Gofundme, repost the work, and model apparel free of charge. With the pandemic ending and live periods returning, BIO hopes to expand its services from “Mixtape” representation to a respected sports and streetwear apparel brand.